What Is A Brand Worth?

“If this business were split up, I would give you the land and the bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.”
— John Stuart, Former CEO of Quaker Oats

Here's the topline on your brand: it affects your bottom line – significantly. On average, determinants of company worth are comprised of 31 percent cash, receivables, real estate and investments and 69 percent trademark, perceptions and brand.

So what's a brand worth? How do you quantify your brand? Put simply, it's the difference between being a preferred product or service and being a commodity driven by price alone. Preferred brands can command premium pricing. It's time to start thinking about your company's brand in quantifiable terms.

Do you have a strong brand, one that asserts evidence of its distinction? Are you managing it as an asset? Does it drive every strategic and investment decision you make? Discover the vision that helps you dominate.

Download Our Brand Report Card

Identify areas of your branding that may need improvement with our simple Brand Report Card. This exercise will stimulate discussion among everyone who participates in your brand management.

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Download "The Argument For Branding" White Paper

"A company’s brand and its acceptance by its customers is the new marketing tool/weapon. But brand implementation differs vastly from tactical marketing implementations. It is much more holistic, more subtle and most of all, more loyalty inspiring. Let’s face it—people love their brands. They identify with them. In this modern age, where many rootless corporate drifters wander from place to place, job to job and town to town, the solidity of brand and what it represents is comforting. Instead of individuals claiming they are from a town, a state, a church or a college, many express their ultimate identities through a subtle combination of their brand choices. We relate because we wear Ralph Lauren, or buy Maytag, or drive BMW or shop Gap. We are our brands."

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