Web Analytics

Designing a website is an important step to creating a fully integrated marketing campaign. Paring an excellent website with a targeted print marketing campaign can drive even more revenue to your business. Grant Marketing strongly believes in an integrated approach and recommends web analytics services to track and refine the efficacy of marketing campaigns.

Through a sophisticated process to track and analyze both your online and print marketing campaigns, you can determine where your marketing dollars are best spent. By using cookie-based tracking software, you're able to determine how many visitors come to your site and what pages they spend the most time on.

In addition our analytics services track the following metrics:

• How many unique visitors your site receives daily
• Which keywords are responsible for driving sales and leads to the site
• What are the most effective referring sources to drive revenue
• Which marketing campaign generates the most sales at the lowest cost
• Which pages within your site result in the most profit

When Grant Marketing creates print marketing materials, whether it is a direct mail piece, brochure, or advertisement, we create a unique URL and corresponding web page. When customers visit this distinct link, we’re able to track and report on this information. We use this tactic to measure the effectiveness of a traditional print advertising, email, public relations or direct mail campaigns.

With coordinated print and online marketing efforts clients can invest more in the tactics that yield the best results.

Sign Up for a Free Phone Consultation on Web Analytics

Sign up for a free phone consultation on Web Analytics and learn how monitoring the activity on your website and the effectiveness of your marketing campaigns can help your business.

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