Brand Development Process

We use a trademarked methodology called 2020 Brand Focus™ to develop brands that build more value into businesses. This process translates a business strategy into a brand strategy that serves as the foundation for all marketing communication tactics.

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Grant Marketing will assess your company's internal brand perception, and then conduct a brand discovery session to uncover your company's brand essence. We will review your company's strengths and weaknesses; research your competitors, and review your offline and online marketing materials. Once we have determined your unique brand franchise, our brilliant creative team will develop positioning statements and images. We will conduct ROI analysis to assure your company's business growth.

We believe a company's business strategy should be in alignment with its brand strategy. A strategic focus on brand can and should drive sustainable growth and lasting change.

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What Is A Brand Worth? »

Download Our Brand Report Card

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Download "The Argument For Branding" White Paper

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"A company’s brand and its acceptance by its customers is the new marketing tool/weapon. But brand implementation differs vastly from tactical marketing implementations. It is much more holistic, more subtle and most of all, more loyalty inspiring. Let’s face it—people love their brands. They identify with them. In this modern age, where many rootless corporate drifters wander from place to place, job to job and town to town, the solidity of brand and what it represents is comforting. Instead of individuals claiming they are from a town, a state, a church or a college, many express their ultimate identities through a subtle combination of their brand choices. We relate because we wear Ralph Lauren, or buy Maytag, or drive BMW or shop Gap. We are our brands."

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+ Corporate Brand Strategy

+ What Is A Brand?

+ Brand Development Process

+ What Is A Brand Worth?

2020 Focus On Brand

Visit our blog to share ideas and resources on brand and branding.

How A Brand Strategy Is Born

A company's business strategy has a far greater chance of success if it is aligned with the company's brand strategy.

Brand Report Card

Instantly assess your brand strength by measuring your distinction.

Stop Recession Jitters

A timely article discussing the value of a strong brand during a recession.

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